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October 01, 2003

Revamped Royal Navy logo

The White Ensign logo of the Royal Navy may be "revamped" by advertising firm Saatchi and Saatchi:

The White Ensign logo will be redesigned to reflect the wider capabilities of the service. The old logo, a fluttering White Ensign above the words "Royal Navy", was regarded as out-dated. A spokesman for the Ministry of Defence said: "We are trying to refresh the navy's image.

"It's an ongoing process to make the navy more identifiable for all of its facets - such as the marines, the air arms and other sections of its fighting force."

The Navy seems happy with the reported 100,000 fee, claiming "the ensign in the new logo has more of a 3-D effect." It looks like the money bought a fancy flash-enabled web interface along with the 3-D logo. Saatchi and Saatchi are clearly on to something. The company has also run promotions for the Republic of Singapore Navy. Other navies seeking rebranding opportunities should contact Flea Designs for the finest in shopped logos.

Posted by Ghost of a flea at October 1, 2003 08:34 AM