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September 10, 2003

Lucas endorsement

I am going to show this ad to my intro cultural studies students next week. I have at least one exchange student from Japan and I want to call on her expertise vis a vis the translation and to explore this question: if you are going to spend the money to get an endorsement from George Lucas, what is the point of using a voice-over for 90% of the ad?

I am also interested in the "secrecy clause" Hollywood stars reportedly include to keep their Japanese endorsements being advertised in the United States. It is almost as if they were trying to hide something.

Posted by Ghost of a flea at September 10, 2003 10:17 AM