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September 03, 2003

Coke ads strife

Coca Cola and Pepsi blame local franchisees for painting advertisements on rocks along 50 kms of the Manali-Rohtang pass in north India.

Soft drink giants Coca Cola and Pepsi, slammed last week over the painting of their logos on Himalayan rocks, are facing fresh condemnation over efforts to remove the ads. The Indian Express newspaper has shown a picture on its front page of yellow paint covering a Coke advertisement which had been painted on a rock in the Himalayas.

The BBC article focusses on environmental consequences to fragile moss ecosystems on the rocks themselves along with the further damage of paint thinner in removal efforts. I am surprised there is no word on the aesthetic impact of Coke and Pepsi ads in the Himalayas. This cannot be good for tourism.

Posted by Ghost of a flea at September 3, 2003 09:28 AM


"Last week"??!!!!? Is this a reprint? I saw this at Fark.com months ago! And I seem to recall that the franchise operators admitted doing it on their own hook, and that it had escalated from a sign at the entrance to one pass into a foolish war of signs.

Not that they were alone, as this article states they just joined a host of others...

Posted by: John Anderson at September 4, 2003 05:45 PM

My anthropology/archeaology searches are probably "behind the curve" at Fark on this one. That may go for the BBC too!

Posted by: Nicholas Packwood at September 4, 2003 06:04 PM