Ghost of a flea

National Geographic News exploits Tomb Raider

This National Geographic article exploits marketing for Angelina Jolie's Tomb Raider in a cheap headline intended to generate interest in a prosaic article about new technologies in archaeology.

In the movie Tomb Raider: Cradle of Life, intrepid archaeologist Lara Croft, played by Angelina Jolie, uses state-of-the-art technology like a multipurpose digital media device—the Panasonic AV20/30 eWear/d-Snap—and a customized Jeep that can handle Africa's rugged off-road conditions.

Note the use of Angelina Jolie's full-name in the eye-catching first paragraph which misleads readers into thinking the rest may be worth the effort. Truly eye-catching "Angenlina Jolie"-related information is only one reason why the Flea is your one-stop resource for stupid archaeology news.

Posted by Ghost of a flea at August 4, 2003 08:10 AM