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September 10, 2014

Fashion verdict: iWatch

"Apple may have outdone themselves on the acoustic front. A professor of music from Amsterdam was commissioned to synthesise analogue watch chimes into digital sounds - it transpires that Jonathan Ive, Apple's Senior Vice President of Design, loathes the intrusive beeps and vibrations that characterize all smart phones. Nor is the noise that buckle makes accidental. ...

"This much is clear - and perhaps this is the influence of Angela Ahrendts, ex-CEO of Burberry and now head of Apple's Retail, and of Paul Deneuve, formerly CEO of Saint Laurent now Vice President of Special Projects of Apple - the company is entering the style arena. It should be one hell of a show."

By contrast: "I have no plans of strapping an old iPod nano to my wrist with a strip of Teletubbie pelt."

Posted by Ghost of a flea at September 10, 2014 07:18 AM