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October 04, 2006

Fuel to be fabulous


The appearance of a new low calorie energy drink might go unremarked were it not a portent of yet greater things to come. For is it not written in the sacred scrolls that feathered hair shall once again be "in"? I gather this new concoction has a taste “reminiscent of a liquid Jolly Rancher”; surely an omen to set against a mere Imam, twelfth or otherwise.

No longer the official soft drink of grandma’s bridge club, Tab’s modern incarnation is Tab Energy—a sweet and sour beverage in a sleek, retro-gingham can. The taste is reminiscent of a liquid Jolly Rancher, and mixed with vodka, Cointreau and pineapple juice it becomes the boozy “Stiletto Confession” cocktail. They go down smooth, so keep Tabs on how many you drink!

That's TaB, btw.

Posted by Ghost of a flea at October 4, 2006 06:34 AM


Thankk God. I entirely lapsed in my passion for eating wedges of blue cheese of a pound or more at one sitting since the day I was not longer able to enjoy it with the Robust Flavour of Tab.

Posted by: Alan McLeod [TypeKey Profile Page] at October 4, 2006 08:12 AM

I am delighted the brand has returned though I would be happier still if they were to resurrect the original drink with it. Though my embargo on diet beverages would tend to mitigate my enjoyment of its robust flavour.

Posted by: Ghost of a flea [TypeKey Profile Page] at October 4, 2006 08:25 AM

I have to admit to being more of a Fresca man. Fresca and Ring-A-Ding Jrs. To hell with the undocumented side affects!

Posted by: Alan McLeod [TypeKey Profile Page] at October 4, 2006 08:56 AM

I must admit, I didn't notice the wedge of Roquefort in that picture. But I blame its subliminal influence for making me think: "You know, even with that nasty petrochemical aftertaste, Tab really does have a certain chic, continental je ne sais quoi..."

Posted by: utron [TypeKey Profile Page] at October 4, 2006 05:08 PM

I don't know on what level the ad works best for me: the cheese, the TaB or the mustard-colored smoking jacket. I want all three. At once.

Posted by: Elvis [TypeKey Profile Page] at October 4, 2006 07:14 PM

I remember in Back to the Future when Marty McFly goes into the cafe circa 1955 and asks for a "TaB". The server responds, "How can I run you a tab when you haven't ordered anything?"

Marty McFly knew about Robust Flavor.

Posted by: Temujin [TypeKey Profile Page] at October 4, 2006 10:30 PM

Daryl Zero knew robust flavor, too. Big time.

Posted by: dorkafork [TypeKey Profile Page] at October 4, 2006 10:48 PM