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December 30, 2005

New bottles for some old whine

Madonna's "Confessions On A Dancefloor" has reportedly inspired a line of wines. I believe this fits both the technical and the aesthetic meanings of "brand stretching".

California's Celebrity Cellars' new limited edition collectable wines bear a label that shows the album's artwork. The winemakers promise a drop "as complex and sophisticated as the artist herself".

Posted by Ghost of a flea at December 30, 2005 08:11 AM

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