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December 03, 2005

New Sumptuousness

Danwei points to the inaugural issue of a supplement to mainland China's Lifestyle magazine. Let's see if I have this right: luxury is now an index of social responsibility. If so, then quite right. This is clearly the communism I have been waiting for. One can only marvel at the Mickey Mouse hairstyles.

Our solemn declaration: We disdain those whose lives of mere material extravagence.

But we esteem those high-quality, deeply meaningful luxuries that follow society's economic development and technological progress. They excite a desire in people to pursue lives of beauty, and to use this desire to create wealth. This is the "new sumptuousness" - concern for social responsibility, attention to quality of life, a bright and healthy consumer outlook, and a physical-based mental enjoyment with which to share the material satisfaction and spiritual wealth that come from luxury goods...

Posted by Ghost of a flea at December 3, 2005 09:19 AM

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