February 10, 2010
Why the Army doesn't train on Xboxes
It isn't about the technology. Michael Peck investigates Microsoft's initial refusal to sell Xboxes to the United States Army for training purposes.
* Microsoft was afraid that the military would buy up lots of Xbox 360s, but would buy only one game for each of them, so MS wouldn’t make much money off of the games.
* A big military purchase could create a shortage of Xbox 360s.
* If the Xbox became an Army training device, it could taint its reputation. Microsoft was concerned that “do we want the Xbox 360 to be seen as having the flavor of a weapon? Do we want Mom and Dad knowing that their kid is buying the same game console as the military trains the SEALs and Rangers on?” Smith told me during an interview for Training & Simulation Journal.
Not surprising perhaps, the Army has cooled on Microsoft.
Posted by Ghost of a flea at February 10, 2010 11:04 AM