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January 26, 2006
Scantily clad Israeli women
Many undergraduate essays in communication studies have informed me that "sex sells". Perhaps this marketing approach can work for Israel. Though I gather scantily clad women are are a point of controversy.
Far from the days of portraying Israel as a haven for archeological enthusiasts and tugging on religious sentimental strings, the Tourism Ministry is now selling Israel as a place to party.
"We felt there was a need to change the way people think about Israel beyond the traditional, cultural and religious experience it has to offer," said Uzi Gafni, director of the Israeli government's tourism office in the UK and Ireland, which is sponsored the campaign, which features scantily clad women.
"We felt there was a need to change the way people think about Israel beyond the traditional, cultural and religious experience it has to offer," said Uzi Gafni, director of the Israeli government's tourism office in the UK and Ireland, which is sponsored the campaign, which features scantily clad women.
Posted by Ghost of a flea at January 26, 2006 07:07 AM
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